Grrrl has withdrawn its sponsorship of Julianna Pena over Ronda Rousey comments
Grrrl has withdrawn its sponsorship of Julianna Pena over Ronda Rousey comments.
GRRRL CEO Kortney Olson has withdrawn her clothing line’s sponsorship of UFC athlete Julianna Pena over her public bodyshaming of former UFC champion Ronda Rousey.
Grrrl is the first clothing label in the world not to feature sizing, instead helping women to match their body-type to a range of global female athletes’ figures. It also has a manifesto unparalleled in its commitment to right the glaring wrongs in the fashion industry. Kortney today commented, “At the end of the day, GRRRL clothing exists to empower women. Not to sell more tshirts. I was extremely excited to bring Pena on-board, as I believe she has the fierce spirit of a champion. And has the potential to dominate the division for many years. She’s hard as nails, but unfortunately, her nails are rusty.
To call another fighter ‘fat’ completely contradicts who and what we stand for as a brand. And while it may cost us to miss out on the publicity of Julianna winning a world title, we think it’s more important to stay true to what we believe. There will always be an element of trash talking between fighters. It’s a big part of the lure of the sport. Humans love drama. However, calling out a woman by referring to her “fat arms” when she’s experienced bulimia is unacceptable and I won’t have a rusty fucking bit of it.”
Kortney added, “Active wear and sports wear brands like to present themselves as empowering women. In reality, it’s just a cynical marketing ploy by corporations, mostly men, that do nothing for women other than reinforce stupid, harmful stereotypes. And we want no part in that. As much as we believe in Juliana as an athlete, we have to look beyond that.“The very brands that pretend to support women in our industry are actually abusing, demeaning and holding women back. If you think I’m exaggerating, I suggest you google Chip Wilson of Lululemon, or fat shaming and Lorna Jane.”“We’re tired of billion dollar companies masquerading as female-friendly. We’re tired of the hypocrisy of brands presenting as female-focused when they’re perpetuating female stereotypes.” #grrrlarmy #integrity #GRRRL #ufc GRRRL Clothing
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