“We felt so strongly that the traditional way of sizing was wrong. We just had to do something abut it.” says Kortney Olson, CEO of GRRRL Clothing. “The old way of sizes was created by a man in the department of agriculture nearly one hundred years ago, using a survey that didn’t represent the variety of body types, ethnicity or genetics of women 100 years ago. Let alone today.”
It’s not just that the sizing itself that’s wrong, it’s the message itself that is absolutely toxic. SO we just decided to focus on the amazing things our bodies can do rather than the label created by some dude nearly 100 years ago.
Our smaller and bigger sisters are being told to shop elsewhere.. at the back of the store or being segmented into other stereotypes like “petite” or “plus-size”? How does it make sense that 98% of sportswear is made to fit less than 25% of female bodies? And why close to 70% of women can’t even shop at the mainstream sportswear brands.
Instead of sizes GRRRL has a range of 10 world class athletes and customers just pick the athlete you identify with, because at GRRRL our focus is on the amazing things our bodies can do rather than the unrepresentative stereotypes created in the department of agriculture.
“It might take you a minute to get used to the way we do things. But we hope you appreciate why we are doing it. And we are pretty confident that you will get a better fit. And a happier wear out of the process. It’s a pretty big gamble for us as an online store. But we know that women will get it.” Olson says.
Because a man designed women’s sizes back in the 30s on the basis that it didn’t actually matter if our clothes fitted… BECAUSE WE CAN ALL SEW!!!!…. we often have self talk around why we have to buy a medium in a top and an extra large pair of pants….
Well that’s because our entire sizing system was designed by a man. Using a sample of women which excluded anyone from an ethnic background and didn’t even represent a cross sample of representative women from the group he did use….
Grab a tape. Measure your hips, waist and inseam. And choose an athlete. Coming soon we have some revolutionary tights that will genuinely fit EVERY BODY, but for now…. get the tape and choose your athlete…
We have clothes that fit our athletes based on the variety of beautiful bodyshapes and types that reflect women living in the 21st century. And the different shapes of different ethnicities and backgrounds too.
The best way to choose a top is to measure your bust in cms or inches, and then choose the athlete whose body matches most closely mirrors yours.
If you prefer your tops tight go up to the next athlete with the smaller measurements.
If you prefer your tops a little looser fitting go down to the next athlete with the fuller measurements.
If you are within an inch of the measurements between two athletes… pick the smaller athlete for snug and the fuller athlete for a little less snug…
Your Top Half
|Stefanie||26.5 – 29.5||67 – 75|
|Xiaonan||29.5 – 32.5||75 – 83|
|Kali||32.5 – 35.5||83 – 90|
|Chloe||35.5 – 38||90 – 97|
|Angel||38 – 41||97- 104|
|Camryn||41 – 44.5||104 – 113|
|Kim||44.5 – 48.5||113 – 123|
|Martina||48.5 – 52.5||123 – 133|
|Mahailya||52.5 – 59.5||133 – 146|
|Christina||60 – 68||152 – 173|
Your Bottom Half
|Stefanie||20 – 23||25 – 28||51 – 58||63 – 71|
|Xiaonan||23 – 26||27 – 31||58 – 66||68 – 79|
|Kali||26 – 29||29 – 33||66 – 74||74 – 84|
|Chloe||29 – 31.5||29 – 33||74 – 80||74 – 84|
|Angel||31.5 – 35||29 – 33||80 – 89||74 – 84|
|Camryn||35 – 39||30 – 34||89 – 99||76 – 86|
|Kim||39 – 43||31 – 34||99 – 109||76 – 86|
|Martina||43 – 47||31 – 35||109 – 119||79 – 89|
|Mahailya||47 – 54||33 – 37||119 – 133||84 – 94|
|Christina||56 – 64||33 – 37||142 – 162||84 – 94|
Your Bodyshape Athletes
Yan Xiaonan is as fierce as they’re made. A Chinese mixed martial artist (MMA) Xiaonan started her martial arts learning in sando. She is the first Chinese female fighter signed by Ultimate Fighting Championship (UFC) and currently competes in the Strawweight division in the UFC. As of May 9, 2022, she is #5 in the UFC women’s strawweight rankings and as of May 23, 2022, she is #12 in the UFC women’s pound-for-pound rankings.
If your chest measurements are in the range of 29.5-32.5″, your shirts will be the same size as hers.
If your waist measures 23-26″ then your leggings will be a Xiaonan fit and you share a bodyshape with a mixed martial arts badass.
Kali Reis is an American professional boxer and actress. And grrrl’s first indigenous body fit athlete. She is a current world champion in two weight classes, having held the WBA female light welterweight title since 2020; the WBO and IBO female light welterweight titles since 2021; and the WBC female middleweight title in 2016.
In 2022, Reis was nominated for Best Female Lead at the 37th Independent Spirit Awards for her debut acting performance in Catch the Fair One based on a story she co-wrote in which her character endeavors to rescue her missing sister, and has been cast in the next season of True Detective with Jodie Foster.
If your chest measurements are in the range of 32.5-35.5″, your shirts will be the same size as hers.
If your waist measures 26-29″, then your leggings will be a KALI fit and your share a bodyshape with a true legend of womens’ boxing.
Chloe is one of the world's strongest women. She's England’s Strongest Woman, set the World Record for the Rogue Replica Dinnie Stone Hold and the U64 Car Walk, and coming top 5 in all World Championship events that she has participated in so far
If your chest measurements are in the range of 35.5-38″, your shirts will be the same size as hers.
If your waist measures 29-32″, then your leggings will be a Chloe fit and you share a bodyshape with one of the strongest women in the WORLD.
Debrina "Angel" Wright is a professional tackle football player for the Las Vegas Silver Stars. She ran track, played football and shot hoops since early grade school. When's she not participating herself in sports or transforming clients, she's volunteering as a coach for youth programs empowering the next generation of women in sports.
Angel's believes "Age doesn't matter, size doesn't matter...heart MATTERS!!"
If your chest measurements are in the range of 38-41″, your shirts will be the same size as hers.
If your waist measures 32-35″, then your leggings will be an Angel fit and you share a bodyshape with one of football's finest!
Camryn Rogers is an athlete we fan-grrrl’d over for a long time, she’s a Canadian track and field athlete who is one of the greatest ever athletes in the womens’ hammer throw. She competed as a member of the California Golden Bears track and field team, winning three NCAA outdoor titles. Internationally she is the 2022 World silver medallist, 2018 World U20 champion, and finished in 4th place representing Canada at the 2020 Summer Olympics. She ranks 9th in the all time list of women hammer throwers.
If your chest measurements are in the range of 41-44.5″, your shirts will be the same size as hers.
If your waist measures 35-38″, then your leggings will be an Camryn fit and you share a bodyshape with an absolutely dope world class athlete.
Kim is a Scottish professional wrestler. She is currently signed to WWE, where she performs on the Raw brand under the ring name Doudrop. KIm began her career on the independent circuit under the name Viper; and on the NXT UK roster as Piper Niven. She is a former two-time ICW Women’s Champion, one-time Artist of Stardom Champion, one-time SWA World Champion, and two-time WWE 24/7 Champion.
If your chest measurements are in the range of 44.5-48.5″, your shirts will be the same size as hers.
If your waist measures 38-42″, then your leggings will be a kim fit.
Martina is an elite level powerlifter and holds multiple state and national powerlifting records. She’s also super powerful away from the platform being a vocal advocate for equality and womens’ rights.
We adore Martina.
If your chest measurements are in the range of 48.5-52.5″, your shirts will be the same size as hers.
If your waist measures 42-47″, then your leggings will be a Martina fit and you have body built for strength and power just like our GRRRL Martina.
Big Ru – Mahailya Reeves is 18. She has the same number of regional, state and national cahmpionships. She’s the 2022 AMP national powerlifting champ, with a GLP that placed her 7th in the combined mens’ and womens’ categories out of 100 elite men and women competitors.
If your chest measurements are in the range of 52.5-59.5″, your shirts will be the same size as hers.
If your waist measures 47-54″, then your leggings will be a Mahailya fit.
Christina is a state-record holder and national-level athlete in the sport of powerlifting, a body inclusivity coach and speaker, and happens to be in a larger body. Her passion is finding ways to help other people find peace with their bodies, learning to appreciate everything they are, and how to be in fitness as a big-bodied person. She is a powerful advocate of how picking up a barbell has helped her feel more at home in the gym and her body.
If your chest measurements are in the range of 60 – 68″, your shirts will be the same size as hers.
If your waist measures 56 -64″, then your leggings will be a Christina fit and you have body built for strength and power just like our GRRRL Christina.