when we first launched GRRRL, the world was a much simpler place and our goal was equally straightforward – to change how women saw themselves and how the world saw women.
we wanted to create a change to the world by enabling a sisterhood of women that could exert a stronger and unified influence on the world.
we were going to fund that, by creating beautiful clothing for powerful women, by powerful women. clothing with one intention to empower women to feel and perform their best, to help cast aside self doubt and step into their power and greatness. And to make it at a far more accessible price point than nike or lululemon. We never claimed that our clothing would change the world, but we knew the women who wore it would.
And by empowering YOU, we were helping you to change the world.
until this day, 97% of athletic wear for women is made to a sizing convention that only caters for 30% of women. Now even the “so-called average” woman is bigger than the standard siding offered by mainstream athletic wear brands. “average sized bodies” are now considered PLUS. But we don’t like the way the male lead industry categorizes and segments us based on a male ideal of the female body. So less of that.
take seamless athletic wear, as an example. It’s durable, hard wearing, looks and feels great. But up until today, it’s been available in a 1x or occasionally 2x at best.
Today, that changes with the new grrrl seamless range, in all athlete fits from Stephanie to Christina, that’s 10 different athlete fits, some of which have never been made before in atheltic seamless wear. Not only is this the most inclusive seamless range in history, it’s the first time all our sisters can access a seamless product. In the same store. At the same price.
Our clothing won’t change the world, or maybe it will when you put it on?
Made from 88% Nylon & 12% Spandex.
Athlete is Martina, who is 5’8’’ (172cm) tall. Martina wears athlete shape Martina for tops, and Martina leggings.
Athlete is Chazzie, who is 5’10’’ (177cm) tall. Chazzie wears athlete shape Angel for tops, and Angel leggings (or Chloe/Angel in our dual sizes).
For support on sizing please use our live chat on the bottom right of the page or email email@example.com