We say it. We mean it.
In a world full of false advertising, empty promises and slogans, our mission was always to create a company that actually made a real and tangible difference to the world we live in.
That’s why we made a commitment to work with partner charities and organizations out there working to make that change.
So every time you shop with us, you do so in the knowledge that a proportion of any profits we make each year will go towards making the world a better place for women everywhere.
This year we have partnered with the Shade Tree Las Vegas to cover their costs of one night's accomodation with a donation for every pair of leggings we sell.
So you know that our leggings don't just provide you with comfort and support, but you will be doing the same for a woman who has experienced domestic violence or homelessness. You can read more about the great work done by the women of the shade tree las vegas here
The GRRRL project is a ground breaking community project designed to create change around body acceptance and eating disorders, addressing the factors that cause the damage, societal change around the awareness of disordered eating and through the donation of funding from GRRRL profits to NEDA (the National Eating Disorders Association) to help fund screening, support services, helplines, legislative advocacy and research.
We launched the project in February 2019, and the program will be rolled out throughout 2019 and beyond, to include local grrrl groups, training programs, local outreach and connected advocacy. The costs of the GRRRL project are fully funded from GRRRL, so every purchase made is directly supporting prevention and outreach work in local communities throughout the world.
As well as the GRRRL project, GRRRL will donate 5% of our annual profits to support funding of the amazing work done by our partners NEDA.
We Are Grrrl - And Together We Are Changing the Game.
Here are the promises we make to our customers and society, that we want to be held accountable for:
We stand to celebrate, admire and appreciate ALL body types. We stand to erase the dogma that our worth is equated to our exterior. And, that being anything other than a size extra small is an abnormality.
We vow to employ honesty in our advertising and allow our models the option of wearing makeup or wearing their soul. It’s their choice not ours. It is our STRONG belief that a woman has 100% of the decision making power over how she looks.
We will NEVER ever photoshop images of our athletes or models in our advertising or on our website. Whilst we may photoshop a tag sticking out or put a logo on a background – we will NEVER EVER airbrush, photoshop or otherwise manipulate what other companies and media outlets see as “imperfections”. Women are perfection already. Period. We believe women have more important things to worry about than conforming to media stereotypes of what they should or should NOT look like. For too long the fashion industry has misled women about how other women look. Our athletes come from all walks of life and represent everything that is powerful and amazing about female beauty. And we will never resort to using computer programs to make them look different, just so we can sell a few more T shirts or pairs of pants.
We are GRRRL: Independent. Strong. And sometimes borderline aggressive. May you hear the GRRR in our name, and undoubtedly know that this is our force by nature: To protect and attack for our pack. Our hood. Sometimes our language might get a bit passionate or offensive to some people. Just because we care so much. (But we do have a swear jar. And for every GRRRL that complains about our language we will give $5 to our non-profit partners).
We are for the GRRRL Sisterhood: All for one and one for all. We will raise up and celebrate everything great about being a woman, and use our position not just to celebrate the great things but to also make a difference in the world.